Geopyörä appoints Sarah Hoffman as CEO to lead company’s next phase of global growth

Following its seed round led by Chrysalix, Geopyörä has appointed industry veteran Sarah Hoffman as CEO. She has more than 20 years of experience at BHP, Sandvik and Epiroc. Founder Marcos de Paiva Bueno becomes CTO to focus on the technology that makes ore hardness data as routine as grade data.