Purfresh
organic and chemical free Purshade spray application sunshields protect
agricultural crops from the damaging effects of solar stress, increasing crop
yields while decreasing the cost of production and environmental footprint
through lower water usage.
Purfresh Transport ozone systems, mounted in cold storage
facilities and refrigerated food transport containers, are active atmosphere
management system that use powerful ozone molecules to kill molds, yeasts
and bacteria in the air and on surfaces by up to 99%, as well as to consume and
regulate ethylene levels controlling ripening. Purfresh Transport also allows
the tracking of these shipments worldwide through GPS and two way satellite
data monitoring and control. Purfresh drastically increase the quality, safety,
freshness, and shelf life of produce shipped around the world.
Chrysalix
take: Mike Sherman
1.
What is the insight that led to Chrysalix investing?
The
global food industry is $7.5 Trillion annually and in drastic need of
innovation. The challenges of increasing production to meet growing populations
require new more efficient and environmental solutions, particularly in the
face of climate change and water scarcity. Globalization has required the
shipping of foods greater and greater distances, while 20-30% of global produce
is harmed or destroyed by decay during transport. Purfresh provides new
solutions to decrease energy and water resource intensity while increasing
yield and food safety through food production and transport, providing
compelling returns to customers.
2.
What is the company’s biggest strength?
Purfresh
has combined sophisticated clean chemistry and food science with a fundamental
understanding of it’s customers from produce growers to shipping lines to
supermarkets. This integrated approach has produced completely unique products
allowing the global food industry to continue to adapt to meet conflicting
demands of sustainability, climate change, globalization, food safety, and
resource scarcity while increasing profitability
3.
What is the implication of this company being successful?
At each stage in the food chain from the grower to storage,
transport, and retailing, Purfresh ensures greater yields of food products
getting to market with higher quality, shelf life, and food safety. Purfresh
maximizes the value for the customer and the profit for the grower, shipper,
and retailer, while decreasing the burden on the environment.
